July 2009, Shenzhen Wu Ziniu Garments Co., Ltd. launched the “bodyguard” series of underwear, was found five top students of 2009 did speak, the consumer comes to buy underwear and also wrote a champion of learning toshiba pa3591u-1brs laptop battery.
July 2010 to September, before the end of the college entrance examination, this product is pushed to the cusp of the media in people’s minds, the scholar and the underwear is not the right combination. Endorsement of the champion was said to be “bowed to the commercial good graces”, the manufacturer is called “pervasive unscrupulous businessmen.”
Two years later, this underwear is still marketing, the media has suddenly stir, still condemning.
“Champion” brand underwear before and after the storm
Xu Jianfeng Wu Ziniu apparel executives said in an interview yesterday, when their fellow students if not taught to learn by experience, do not get into a good university, where his heart is very important that the learning experience, so you will have the endorsement of the idea champion. He is engaged in the underwear industry, never think that underwear is dirty stuff, but was not the community. “These kids take a lot of pressure after the event, this is not our intention, and we never intended to speculation.”
At first spokesperson Zhang Yishan
Fujian Xu Jianfeng deep founded 4 years ago to this enterprise, before the champion endorsement, “bodyguard” series of underwear spokesperson “Families with children” to play Xing Zhang Yishan. This series of briefs in the face of consumer groups, mainly students. In 2009, Zhang Yishan with the company expired, Xu Jianfeng Zhang Yishan that has grown into a toshiba pa3534u-1brs laptop battery, not for their own products for the consumer, so he prepared to speak on behalf of other students looking for.
At that time coincides with the July 2009, the entrance curtain champion came out, the top students as the focus of public attention. Looking for top students speak underwear right? Xu Jianfeng heart have this idea and discuss with their subordinates, the results are that this is feasible.
1 million endorsement fee for each scholar
Chen Zhihua started the company’s planning manager to contact the college entrance exam in all provinces, Henan change science scholar Yang Hui, Wang Ye, Hubei science scholar, science scholar Chiang Yi Fujian, Guangdong science scholar Chen Jun Ren, Chang-arts champion in Henan Province as their spokesman.
“Some of them relatively hesitant start, but we say that learning experience can teach others is a good thing, they eventually agreed to come down.” Chen Zhihua said.
According to their signed agreement, Wu Ziniu’s products can be used to do a portrait of 5 champion endorsement, the contract for two years, each person’s endorsement fee is 1 million.
Endorsement of the personal bodyguard champion underwear, in addition to champion endorsement, along with a “cheat to win”, but with no difference between normal underwear.
Stir twice within six months
July 2010 to August, but also a year of entrance examination ended, “personal bodyguard,” the spokesman of the problem because the hot up.
The underwear was extensive public ridicule, it was said, “to wear underwear can Kaozhuang Yuan, head and buttocks have anything to do”, “top down in the business of the graces.” The Wu Ziniu speculation were said to be boring example of unscrupulous businessmen.
Many of the media chasing the champion has entered the university, their parents were asked, “Why do this to let their children speak?” Chen Zhihua, said many children might have so hurt. “Wang Ye’s mother called me crying, asking why things will become so.”
February 10, a post to users in the Western Network, said “personal bodyguard” actually looking for underwear endorsement college entrance exam, along with pictures of the underwear packaging, there are five top students above the toshiba pa3506u-1brs laptop battery, followed by local journalists are Xi’an market and found that the underwear is still Taobao sales, this underwear has experienced a sudden avalanche of reports, hot once again become the focus of the public.
Parties saying:
Students: business practices grandstanding
Shenzhen University, a small Lebanese students that examinations are upper body, lower body used for packing underwear, and the two can not have any relevance, this approach seems sensational business, and which also revealed today on the college entrance exam worship has come to out of hand.
Pearl School of Wang believes that the underwear ads on the college entrance exam, but a growing number of businesses to act college entrance exam to become a bargaining chip in a commercial phenomenon, but this phenomenon is too heterogeneous, it exceeds the acceptable range.
Manufacturer: do not think dirty underwear
Xu Jianfeng said the underwear industry do not understand the views of the outside apple a1148 laptop battery. “I do not think underwear is dirty, it is also necessary for the growth of young healthy things, why do you champion learning opportunities to speak without underwear so controversial it?” Wu Ziniu champion of the agreement and 5 7 of this year an end to months, when they want to end all this.